If you care about your stock portfolio and the future of your business (if you own one), then you should stop watching CNBC, or at least stop taking it seriously. If you sold all of your stocks in 2007 (or better yet, 2006), then you have probably already taken this advice. I turned CNBC off permanently in 2007 when half of the pundits predicted that the inverted yield curve did not portend a recession. I should have switched it off much earlier, right after I watched the now-infamous Art Laffer vs. Peter Schiff debate. If you haven't seen it, you should:
Even with the cautious tone of policy-makers in Washington, there are plenty of pundits and stock brokers out there telling people that there are bargains on in the U.S. Stock Market. This is part of the sucker's rally that is taking place as an emotional endorsement of the continued federal bailouts that seem to be a now daily occurrence. Before you buy one of these "bargains," take a hard look at their balance sheet. Make sure it has enough cash. If it doesn't, don't buy.
If you are a manager or business owner, you should be careful not to buy into the Wall Street emotion, either. You're still going to have to cut costs, probably significantly, without sacrificing income if you want your business to see 2010. Make those cuts sooner, rather than later, and keep a large cash reserve if you can. Cut out any unneeded expenses, especially travel. Most business can be conducted by conference call.
The sucker's rally can take people in, from all walks of life. But I'll leave you with lasting proof that anybody can be fooled (I borrow from the commentary from Benjamin Graham's timeless investment guide The Intelligent Investor):
"Back in the spring of 1720, Sir Isaac Newton owned shares in the South Sea Company, the hottest stock in England. Sensing that the market was getting out of hand, the great physicist muttered that he 'could calculate the motions of the heavenly bodies, but not the madness of the people.' Newton dumped his South Sea shares, pocketing a 100% profit totaling GBP 7,000. But just months later, swept up in the wild enthusiasm of the market, Newton jumped back in at a much higher price and lost GBP 20,000 (more than $3 Million in today's money). For the rest of his life, he forbade anyone to speak the words 'South Sea' in his presence."
Nothing is a great value if it doesn't have the balance sheet to back it up. So be cautious--there might be some good bargains available, but there is probably a lot of Fool's Gold, as well.